THE EFFECT OF MOOD STATES ON CREATIVITY DURING CONCEPT GENERATION PROCESS IN DESIGN
Keywords:Design Process, Creativity, Mood States, Ideation, Concept Generation Process
AbstractDesign process is a process an engineer goes through in devising a solution of a problem. The process requires both knowledge and creativity. This study focuses on ideation process during concept generation, in which creativity is the most utilized. The aim is to identify how the creative nature of human thought at the beginning stage of design in which the process of ideation is applied, is affected by their mood states. For that purpose, a number of student designers are first induced into several mood states before given a design task. The task applied is on designing a solution for improving the use of a commonly used artefact. The creativity of the idea is evaluated based on the fluency, originality, and expansion. As the result, the â€˜positive activating moodâ€™ is found to be effective for higher level of creativity.
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